Kaufen für die Müllhalde

Heute gekauft und mor­gen schon Schrott? Die Haltbarkeit tech­ni­scher Produkte ist oft kurz. Teilweise ist dies von den Herstellern gewollt, doch auch die Haltung vie­ler Verbraucher hat sich ver­än­dert. ARTE schaut auf die Wegwerfgesellschaft:

Glühbirnen, Nylonstrümpfe, Drucker, Mobiltelefone – bei den meis­ten die­ser Produkte ist das Abnutzungsdatum bereits geplant. Die Verbraucher sol­len ver­an­lasst wer­den, lie­ber einen neu­en Artikel zu kau­fen, als den defek­ten repa­rie­ren zu las­sen. Die bewuss­te Verkürzung der Lebensdauer eines Industrieerzeugnisses, um die Wirtschaft in Schwung zu hal­ten, nennt man „geplan­te Obsoleszenz”. Bereits 1928 schrieb eine Werbezeitschrift unum­wun­den: „Ein Artikel, der sich nicht abnutzt, ist eine Tragödie fürs Geschäft”.
Gestützt auf mehr als drei Jahre dau­ern­de Recherchen, erzählt die Dokumentation die Geschichte der geplan­ten Obsoleszenz. Sie beginnt in den 20er Jahren mit der Schaffung eines Kartells, das die Lebensdauer von Glühbirnen begrenzt, und gewinnt in den 50er Jahren mit der Entstehung der Konsumgesellschaft wei­ter an Boden.

Heute wol­len sich vie­le Verbraucher nicht mehr mit die­sem System abfin­den. Als Beispiel für des­sen ver­hee­ren­de Umweltfolgen zeigt die Dokumentation die rie­si­gen Elektroschrottdeponien im Umkreis der gha­nai­schen Hauptstadt Accra. Neben die­sem scho­nungs­lo­sen Blick auf die Wegwerfgesellschaft stellt Filmemacherin Cosima Dannoritzer auch die Lösungsansätze von Unternehmern vor, die alter­na­ti­ve Produktionsweisen ent­wi­ckeln. Und Intellektuelle mah­nen an, die Technik möge sich auf ihre ursprüng­li­che Aufgabe zurück­be­sin­nen, auf die dau­er­haf­te Erleichterung des Alltags ohne gleich­zei­ti­ge Verwüstung des Planeten.

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Download: hier oder Kaufen für die Müllhalde

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Wikipedia über die geplan­te Obsoleszenz: http://de.wikipedia.org/wiki/Obsoleszenz

Die Homepage der berühm­te Glühbirne von Livermore, und für Neugierige noch der Livestream: BulbCam.

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34 Responses to Kaufen für die Müllhalde

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